Q1 2021 Performance of Top Drawing & Coloring Apps in Latin America

Drawing and coloring apps have been a source of creativity and relaxation for users across all ages. In Latin America, the Android platform has seen significant activity in this category during the first quarter of 2021. Sensor Tower's data gives us a glimpse into how these apps have fared in terms of downloads, revenue, and weekly active users.

The Gallery: Color by number game by Beresnev Games has shown a robust performance with downloads peaking at 31K in late January, followed by a gradual decline to 7K by the end of March. Weekly active users reached a high of 200K in mid-January but saw a downward trend, closing the quarter at 107K.

Teknoa's iPaint - Coloring Book, on the other hand, did not report any downloads during this period. However, the app maintained a consistent base of weekly active users, starting with 38K in late December and ending the quarter with 30K, despite minor fluctuations.

Budge Studios' My Little Pony Color By Magic experienced a slight decrease in downloads over the quarter, from 28K in late December to 23K by the end of March. Revenue had a few ups and downs but generally hovered around the 300 USD mark per week. The app's weekly active users showed resilience, remaining fairly stable and ending the quarter at 77K.

Pixel Art - Color by Number by Easybrain stood out with the highest downloads among the group, boasting an impressive 332K in the last week of March. The app's weekly active users followed a similar upward trend, starting at around 1.78M and surging to 1.84M by the quarter's close.

Lastly, Peppa Pig: Holiday Adventures from Entertainment One saw modest download numbers, which slightly increased from 129 in late December to 143 by the end of March. However, the app's revenue saw a notable spike in late February, reaching 418 USD before stabilizing around 300 USD in the following weeks.

It's worth noting that these trends provide valuable insights for publishers and developers looking to capture and engage audiences in the drawing and coloring app market. For more detailed analysis and insights on app performance, Sensor Tower's comprehensive data offers an in-depth look into the competitive landscape of mobile applications.